Privacy Policy
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This policy explains how Lookkey (“we”, “us”) handles personal data when you use the Lookkey mobile app and the website lookkey.ai (together, the “Service”). If you have any questions, write to info@lookkey.ai.
1. Data we collect
| Data | Why we use it |
|---|---|
| Account data from Sign in with Apple: a user identifier and, if you choose to share them, your name and email (which may be an Apple private relay address) | To create your account and let you sign in on a new device |
| Photos of clothing and, if you choose, photos of yourself | To build your digital wardrobe and generate outfit suggestions |
| Profile details you choose to add: name, city, the weather you usually dress for, the app language, and the names of any extra wardrobes in your account | To dress you for your weather, show the app in your language and keep your wardrobes apart |
| “My photos”: your own photos of looks you like, their order, and short style notes and a taste summary that AI writes from them (they describe the clothes, not your face, body or surroundings) | To understand your taste; nothing is added to your wardrobe from these photos |
| Albums, shared links and looks others have shared with you and you chose to save | To let you organise and share looks |
| Virtual try-on (optional): photos of yourself you add for it, your height if you enter it, and the images of looks drawn on you | To show a look on you (“On me”) instead of separate items |
| Wardrobe items, style preferences, saved outfits, the requests and chat messages you send to the stylist and its replies, your ratings of whether a suggestion was helpful, and the reason you give when you don’t like a look | To provide and personalise recommendations |
| “Before you buy” checks: the photo or the product link you send, the product picture and title we read from that link, the verdict, and the finds you choose to keep | To give advice on a purchase and keep your finds |
| Trip requests: destination, dates and length, the weather you enter or the forecast we fetch, trip type, luggage, the looks you include or exclude, and the capsule you approve | To pack a suitcase from your saved looks |
| “Complete my wardrobe” requests, including the budget and currency you enter, your phone’s region, and the products we found | To suggest real products only when you ask for them |
| Technical data: app version and build, device model, OS version, error reports (failed or interrupted connections, unreadable responses), crash and hang diagnostics provided by iOS, IP address and user agent in server and error logs | To keep the Service secure and working, to fix bugs and to tell you when a new version of the app is available |
| Usage records of AI requests: which feature and model was used, the number of tokens and the cost, linked to your account | To control costs and the quality of AI models |
| Messages you send to our support | To answer you |
We do not collect your precise location. Location and other EXIF metadata are removed from photos on your device before upload. We do not use your data for advertising, and we do not sell or rent it to anyone.
2. How AI processing works
To generate recommendations, your request and the relevant wardrobe photos or descriptions are sent from our servers to an AI model provider. Depending on the task, we use models from Anthropic, OpenAI or Google (Gemini); we choose and change the model for each feature to get the best quality, and the app never talks to these providers directly. We only use paid commercial API plans under which the provider may not use your data to train its models, and keeps it only as long as needed to process the request and for abuse monitoring, as set out in its terms. The app asks for your consent before you choose the first photo for AI processing (adding clothes, rating a look or checking a purchase by photo). Until you agree, our servers do not accept your photos for AI processing. The consent is stored with your account, together with the date it was given or withdrawn, and you can withdraw it at any time in the account menu of the app. Checking a purchase by a shop link does not use your own photos.
Virtual try-on. This feature is optional and has its own consent, asked in the app before you add the first photo for it. To draw a look on you, our server sends your try-on photos, your height if you entered it, and the photos of the wardrobe items in the look to an image model from Google (Gemini) or, if it is unavailable, OpenAI. Faces and bodies on these photos are used only to draw the look for you; we do not use them to identify you or to create a biometric template. The images are an approximate visualisation and do not guarantee fit, length, texture or size. You can turn the feature off, delete single photos, or delete all try-on photos, images and settings at once in the app; withdrawing the try-on consent also deletes them immediately.
AI is used to recognise clothes on your photos, build and explain outfits, rate a look you have put together, show a look on you if you use the virtual try-on, answer in the chat next to a look, give advice before a purchase, pack for a trip and, only when you ask, suggest purchases. AI answers are given in the language chosen in the app. AI suggestions are not decisions about you that have legal or similarly significant effects.
When you send a product link for a “Before you buy” check, our server opens that page to read the product picture and title. The shop sees a request from our server, not from your device, and we do not share your identity with it.
Weather and shop search. To get a forecast, we send only the name of the city or destination and the dates to Open-Meteo. To find real products for “Complete my wardrobe”, we send a short description of the item you need, the country and the price range to SerpApi, which searches Google Shopping. Neither service receives your name, email, photos or account details. Product links lead to third-party shops, and what you do there is governed by their own privacy policies.
3. Sharing
When you share a look, a photo or an album, we make a copy of only the chosen pictures and descriptions and give you a long random link. Anyone who has the link can open that copy in a browser or save it to their own Lookkey account; they never see your wardrobe, items, notes or other albums. You can turn a link off at any time by deleting it, and deleting what you shared turns its link off too. A copy that someone has already saved to their account belongs to them.
4. Legal bases (EEA, UK and Switzerland)
- Contract: to provide the Service you signed up for.
- Consent: for AI processing of photos, especially photos of yourself. You can withdraw consent at any time in the app’s account menu or by email; after that, new photos are no longer sent to AI.
- Legitimate interests: security, preventing abuse and improving the Service.
- Legal obligation: where the law requires us to keep or disclose data.
5. Service providers
We use trusted processors that act on our instructions:
- Cloud hosting and database (servers located in the European Union);
- Private object storage for photos;
- AI model providers: Anthropic, OpenAI and Google (to generate recommendations);
- Open-Meteo (weather forecasts; receives only place names and dates);
- SerpApi (product search on Google Shopping; receives only the search query, country and price range);
- Email delivery provider (for service emails);
- Apple (Sign in with Apple, App Store, TestFlight).
Some providers may process data outside your country, including in the United States. In that case we rely on appropriate safeguards such as the EU Standard Contractual Clauses or the EU–US Data Privacy Framework.
6. Storage and security
Photos are kept in private storage that is not publicly accessible and are served only through short-lived signed links. Data is encrypted in transit (HTTPS). To load faster, the app keeps copies of your photos and item pictures in its private cache on your phone; the cache is wiped when you sign out or delete your account. Access by our team is limited to what is needed to run and support the Service.
7. How long we keep data
We keep your account data, wardrobe and history while your account is active. Items you delete from your wardrobe stay in the trash for 30 days so you can restore them, then are deleted with their pictures. Deleting an extra wardrobe deletes everything in it. When you delete your account, we delete all your wardrobes, photos, try-on images, albums and shared links within 30 days, except where we must keep some data by law. Server logs are kept for up to 90 days, and error reports for up to 30 days. When an account is deleted, its error reports and AI usage records are no longer linked to it.
8. Your rights
Depending on where you live, you may have the right to access, correct, delete or export your data, to object to or restrict processing, and to withdraw consent. You can delete your account in the app, or email info@lookkey.ai and we will respond within 30 days. If you are in the EEA or UK, you can also complain to your local data protection authority.
9. Children
The Service is not intended for children under 16, and we do not knowingly collect their data. If you believe a child has given us data, contact us and we will delete it.
10. Changes
We may update this policy. We will post the new version here and change the date above, and notify you in the app if the changes are significant.
11. Contact
Email: info@lookkey.ai