Privacy Policy
This policy explains how Lookkey (“we”, “us”) handles personal data when you use the Lookkey mobile app and the website lookkey.ai (together, the “Service”). If you have any questions, write to info@lookkey.ai.
1. Data we collect
| Data | Why we use it |
|---|---|
| Account data from Sign in with Apple: a user identifier and, if you choose to share them, your name and email (which may be an Apple private relay address) | To create your account and let you sign in on a new device |
| Photos of clothing and, if you choose, photos of yourself | To build your digital wardrobe and generate outfit suggestions |
| Wardrobe items, style preferences, likes, the requests you type to the stylist and the replies | To provide and personalise recommendations |
| Technical data: app version, device model, OS version, crash and error logs, IP address in server logs | To keep the Service secure and working, and to fix bugs |
| Messages you send to our support | To answer you |
We do not collect your precise location. Location and other EXIF metadata are removed from photos on your device before upload. We do not use your data for advertising, and we do not sell or rent it to anyone.
2. How AI processing works
To generate recommendations, your request and the relevant wardrobe photos or descriptions are sent from our servers to an AI model provider. We only use paid commercial API plans under which the provider may not use your data to train its models, and keeps it only as long as needed to process the request and for abuse monitoring, as set out in its terms. The app asks for your consent before your photos are first processed by AI.
3. Legal bases (EEA, UK and Switzerland)
- Contract: to provide the Service you signed up for.
- Consent: for AI processing of photos, especially photos of yourself. You can withdraw consent at any time in the app or by email.
- Legitimate interests: security, preventing abuse and improving the Service.
- Legal obligation: where the law requires us to keep or disclose data.
4. Service providers
We use trusted processors that act on our instructions:
- Cloud hosting and database (servers located in the European Union);
- Private object storage for photos;
- AI model providers (to generate recommendations);
- Email delivery provider (for service emails);
- Apple (Sign in with Apple, App Store, TestFlight).
Some providers may process data outside your country, including in the United States. In that case we rely on appropriate safeguards such as the EU Standard Contractual Clauses or the EU–US Data Privacy Framework.
5. Storage and security
Photos are kept in private storage that is not publicly accessible and are served only through short-lived signed links. Data is encrypted in transit (HTTPS). Access by our team is limited to what is needed to run and support the Service.
6. How long we keep data
We keep your account data, wardrobe and history while your account is active. When you delete your account, we delete your personal data and photos within 30 days, except where we must keep some data by law. Server logs are kept for up to 90 days.
7. Your rights
Depending on where you live, you may have the right to access, correct, delete or export your data, to object to or restrict processing, and to withdraw consent. You can delete your account in the app, or email info@lookkey.ai and we will respond within 30 days. If you are in the EEA or UK, you can also complain to your local data protection authority.
8. Children
The Service is not intended for children under 16, and we do not knowingly collect their data. If you believe a child has given us data, contact us and we will delete it.
9. Changes
We may update this policy. We will post the new version here and change the date above, and notify you in the app if the changes are significant.
10. Contact
Email: info@lookkey.ai